HUMAN FACTORS & BEHAVIORAL SAFETY

Outreach and Education
- Great research findings, persuasive messages, training materials, and toolkits all need help to reach their intended audiences.
- Our multidisciplinary team brings expertise from psychology, public health, transportation, adult learning, graphic design, modeling, and simulation development. We examine audiences, pinpoint desired behaviors, develop and test messages, and select delivery channels. We create engaging print materials, web sites, social media resources, webinars, digital training tools, simulations, and online classes. Your information will grab your audience in an engaging form optimized for their experience.
Facilitation and Stakeholder Engagement
- Effective actions stem from partnerships and complete information. Our skilled facilitators lead interviews, focus groups, and stakeholder meetings to draw out information and build team efforts. We integrate qualitative data to help you highlight strengths, identify challenges, pinpoint opportunities, and create action plans. We provide the findings in succinct, readable reports. Your team will be energized with new insights, collaborative connections, and concrete action items.
Literature Reviews
Evaluations, Statistical Analysis, and Research Methodology
Technical Assistance

Research and evaluation of how users interact with technologies, grounded in HSI principles to inform design, usability, and safety.

Usability testing and user experience research
Ergonomics and human performance assessment
Evaluation of driver behavior, occupants, vulnerable road users, and accessibility
Micromobility and inclusive design considerations
Integration of user needs throughout system development

Application of HSI-informed test platforms and tools to develop, refine, and assess systems in simulated and real-world environments.

Design and validation of human-in-the-loop systems, emphasizing task allocation, automation support, and behavioral countermeasures.

Countermeasures for distraction, drowsiness, intoxication, partial autonomy, etc.
Concept development, prototyping, and iterative evaluation

Translation of HSI and human factors findings into system requirements, compliance strategies, and product safety consultation.